About
Garth O’Brien is an experienced SEO consultant and licensed attorney. While practicing law Garth learned search engine optimization, search engine marketing and online marketing. After a few years of success increasing the law firm’s web traffic and online lead generation it became apparent that he needed to switch gears and pursue a career in SEO.
SEO RESUME
MSN.com (via HCL), Sept 2009 – Current
In-House SEO Manager
• Implement best SEO practices for various MSN.com channels
• Provide SEO training for MSN.com editors
• Provide SEO consulting for MSN.com partners (i.e. CareerBuilder.com, FoxSports.com)
• Identify technical SEO issues and provide solutions
• Recommend subject matter for content publishing and publication timing
• Write and publish website copy
• Provide SEO requirements for new sites and site sections
Signature SEO, Oct 2005 – Current
SEO Consultant & Founder
• Provide SEO services for B2B, B2C and eCom businesses
• Provide best technical SEO practices for site redesign or creation
• Write and publish website copy
• Implement backlinking campaigns
• Launch and optimize landing pages
• Implement Social Media strategies
• Implement blogging solutions and provide blog training
• Manage PPC campaigns
Global Market Insite, Inc, Oct 2006 – May 2009
In-House SEO Manager & SEM Manager
• Managed SEO/SEM for 26 B2B, B2C and corporate websites
• Managed an annual PPC campaign budget of $250,000
• Increased Internet traffic to primary corporate website by 42% within 5 months
• Increased Internet traffic to primary global online community website by 47% within 5 months
• Increased number of top ten keywords in Google by 75% within 3 month period
• Reduced average conversion costs for software products by 76%
• Implemented Social Media campaigns utilizing YouTube, Twitter and Blogging
Senior Operations Manager – Online Community Manager
• Managed daily operations of the online community asset ($65 million annual revenue)
• Improved email deliverability for a 3 million email per day operation
• Approved $8 million annually of incentive payments to community members
• Identified and recommended solutions for multi-million dollar affiliate fraud risk
• Voice of the Customer for the online community membership
Attorney & SEO Specialist, Mar 2002 – Oct 2006
SEO Specialist & SEM Manager
• Implemented best SEO practices
• Wrote and published website copy
• Implemented backlinking campaign
• Managed PPC campaigns
• Launched and optimized landing pages







